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Publications & Resources

SEO guides, GEO strategy and e-commerce insights by Stéphane Jambu

Nouveaux articles — Français
GEO Guide GEO 2026 — ChatGPT, Perplexity, Google AI

Comment faire apparaître votre site dans les réponses des IA génératives en 2026.

 SEO Créer un cocon sémantique e-commerce

Structure 3 niveaux, sélection des mots-clés et maillage interne — méthode complète.

 SEO Google Discover 2026 — trafic viral e-commerce

Comment attirer du trafic viral sans référencement classique grâce à Google Discover.

 IA Vibe Coding — e-commerce avec l'IA

Construire ou améliorer un site e-commerce avec l'IA, sans développeur.

 SEO Audit SEO e-commerce — 12 points

Les 12 vérifications à faire avant toute stratégie de contenu e-commerce.

 SEO Mesurer le ROI du SEO e-commerce

Les métriques qui comptent vraiment pour calculer le retour sur investissement SEO.

 SEO 7 erreurs SEO qui font perdre des ventes

Cannibalisation, pages catégories vides, maillage cassé — les erreurs les plus fréquentes.

 SEO Maillage interne e-commerce

Comment structurer ses liens internes pour transférer le PageRank et vendre plus.

 GEO Google AI Overviews — adapter sa stratégie

Rester visible quand Google répond directement sans clic.

 SEO SEO local e-commerce

46% des recherches Google ont une intention locale — comment en capter une part.
New articles — English
SEO How to Create a Semantic Cluster

3-level structure, keyword selection and internal linking — full methodology.

 SEO Google Discover 2026 — Viral Traffic

How to attract viral traffic without traditional SEO via Google Discover.

 AI Vibe Coding — E-commerce with AI

Build or improve an e-commerce site with AI — no developer needed.

 SEO E-commerce SEO Audit — 12 Points

12 checks to run before any e-commerce content strategy.

 SEO Measure Your E-commerce SEO ROI

The metrics that actually matter for calculating SEO return on investment.

 SEO 7 SEO Mistakes Costing You Sales

Cannibalization, empty category pages, broken links — the most frequent mistakes.

 SEO Internal Linking for E-commerce

How to structure internal links to transfer PageRank and sell more.

 GEO Google AI Overviews — Adapt Your Strategy

Stay visible when Google answers directly without a click.

 SEO Local SEO for E-commerce

46% of Google searches have local intent — capture your share.
Earlier publications
Marketing Mania — The Trigger

Stan Leloup's 'Le Déclic' course reviewed by an e-merchant: what works, what doesn't.

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Process Communication — Captivate Your Audience

How Process Communication helps speakers and content creators connect with any audience.

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Should You Invest in SEO?

A clear framework to decide if SEO makes financial sense for your business.

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6 Steps to Manage Your Own PR on a Budget

Press relations without an agency: a practical step-by-step for small teams.

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Semantic Clusters — Neuroergonomics & Conversion

How neuroergonomics applied to semantic clusters wins the attention battle.

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Google Ads — Is It Worth It?

A simple ROI calculator to know before you spend a single euro on paid search.

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Semantic Cluster — Page Templates

The exact page templates we use across 1,300+ semantic clusters deployed.

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Semantic Clusters — Reviewing & Validating Pages

Quality control rules for reviewing cluster pages before they go live.

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