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The Training Course The Trigger by Marketing Mania : 6 modules to convert more visitors into buyers

Foreword (written by Stéphane Jambu)
The author of this page is Thomas Vicrobeck, an intern at Hi-Commerce between April and July 2021. I asked Thomas to summarise the « The Trigger » training course by Marketing Mania in great detail, then to write this page to share his impressions of the course. Done.
He also used the Process Communication method to do so, but let’s not get ahead of ourselves — you’ll find out more by reading on.

The « Trigger » training course by Marketing Mania: my story, my review and why choose this course?

This year of study was far from easy for students! Most had to struggle (or are still struggling) to land an internship or apprenticeship. As for me, after months of searching, Hi-Commerce (or rather Stéphane Jambu) decided to give me a chance. It was fantastic! I finally landed my digital marketing internship.

Of course, I wasn’t starting from scratch. I had no professional experience in marketing. In order to integrate well into the various projects at the company, Stéphane had me take the paid training course Marketing Mania: The Trigger.

Click here to access the paid Marketing Mania training course: The Trigger

All of a sudden — « Wow! » — nothing like my university courses. Combining marketing and entrepreneurship, this training helped me progressively and meaningfully integrate into the company’s projects.

Feeling confident in my contributions thanks to what I had learned, I immediately felt more useful. I was able to fully participate in drafting and formatting newsletters, articles and sales pages from my very first month as an intern.

Here is Stanislas Leloup, the conversion fanatic and author of « The Trigger ». He had accumulated more than 380,000 subscribers on his YouTube channel by early June 2021. To get there, he built his audience progressively, leaving nothing to chance.

His training is divided into 6 modules that, taken together, help convert more visitors into buyers. In addition to being very comprehensive (approximately 15 hours of videos), it is possible to download all the slides, checklists, bonuses and other key elements of the course.

To put it simply, this training highlights and breaks down 3 fundamental principles that will distinguish your business from your competitors’:

• Identifying a winning positioning (finding « the » right idea, correctly analysing your market).
• Creating content that is radically different from your competitors to stand out and explode your traffic.
• Optimising your website to maximise subscriber capture.

Let’s be clear and precise! In the field of digital marketing, if you want to:

• Excel in your daily tasks.
• Save time by training employees without having to step in yourself.
• Create and develop your own e-commerce.

Then this training is for you! The Trigger brings together proven strategies, systems and tactics that have worked for many years. These methods are demonstrated and visualised through unique and specific case studies. The goal is to achieve concrete, encouraging results from the very first efforts.

Building an audience that buys — now that’s motivating! But when a course is paid, it puts the brakes on things immediately… Don’t worry, Marketing Mania has thought of everything!

To give you a taste of what The Trigger is like, a free and faster course is available to help you convert your visitors into customers.

Click here to access the free training course.

Don’t leave! Let’s explore together the 6 modules you need to work through to convert more visitors into buyers, and form your own opinion about The Trigger. Ready? Let’s go!

« The Trigger »: 6 essential modules to convert more visitors into customers

1. Marketing Mania – The Trigger – Positioning (1h45 of video)

This is the first module of the course. Here, Stan will guide you through about ten videos organised by topic to help you correctly carry out this positioning work in several steps. Several captivating subjects are scrutinised in detail. The ideas are illustrated with numerous relevant examples and case studies that can serve as models.

Here is my top 5 of the most interesting topics you will find in this module:

• The 4 essential elements to go from 0 to 1,000 subscribers
• How to choose an idea that will work and differentiate it?
• How to choose the problem to solve?
• How to better define your target customer?
• How to choose a name for your project?

At the end of this module, unique documents are provided to help you better determine your business plan. Other documents — « Mindmaps » — visually summarise the key elements to remember. The goal of this module is for you to be able to differentiate yourself from competitors and target your prospects in the best possible way.

2. Marketing Mania – The Trigger – Tools (1h of video)

Welcome to the second module of the course — the quickest to study! The aim of this module is to save you time and avoid as many technical problems as possible. Stan presents his philosophy of « Technical Minimalism », which he recommends to help you better choose your own tools. Based on his philosophy, he will guide you to understand what you really need.

Finally, so that you have all the elements at your disposal, he provides his « Mega List » of tools. This list features the best tools (free and paid) that he compares and recommends based on your profile and budget. A real bonus for making your decisions. Note that this list is updated over time to account for future developments!

3. Marketing Mania – The Trigger – Content (3h45 of videos)

This third module is the longest in the course but believe me, it is well worth it!

Do you struggle to create content that suits your audience, produce it regularly, or generate emotions in your prospects? Then you need to study this module.

Here, Stan gives you different strategies and systems to create excellent, regular content through 12 videos. These different methods are illustrated with concrete examples that can serve as sources of inspiration.

Here is my top 5 of the videos that were most useful to me:

• How to create more value with your content?
• Bringing more value (5 levels of usefulness, creating a universe, entertaining).
• Creating the right emotions with your content.
• The structure of engaging content.
• Finding an infinite supply of topic ideas.

Several « Mindmaps » are available in this module to summarise and more easily revisit the important elements. This module gives you all the keys you need to create excellent and regular content.

To convince your audience with your content, it is fundamental to do targeting work in order to better understand your prospects and lead them to purchase. In total, there are 6 distinct personality types, all influenced by different types of messaging.

But how do you address these 6 personality types to better convince them? How do you adapt your message to a specific personality? This is what I reveal in my article on Process Communication.

Click here to read: « Process Communication to captivate your audience« 

4. Marketing Mania – The Trigger – Promotion (3h of videos)

You’re focusing on content creation to drive traffic but it isn’t coming? Things aren’t taking off and you don’t understand why? Then pay attention — this module is for you!

Here, you will find the strategies and promotion systems that allow you to promote your content in a regular and repeatable way. These promotion methods are illustrated with unique and measurable case studies. Two « Mindmaps » are available to guide you in your choices — one summarising the main traffic sources, the other covering the various content promotion systems.

In this fourth module comprising 9 videos, Stan will give you exclusive access to a spreadsheet he uses to carry out his promotion strategies. The goal of this spreadsheet is to make your marketing « quantitative » — that is, with measurable objectives. It will help you have a clearer, more precise action plan, and better measure your results.

Here is my Top 5 of the most relevant videos in the « Promotion » module:

• Where are your future customers?
• Quantitative Marketing (Bonus: spreadsheet)
• The main traffic sources
• My guest post system
• Content promotion systems

5. Conversions (2h30 of videos)

How are you going to capture subscribers concretely? How are people going to sign up to your email list? This penultimate module gives you all the tips to optimise subscriber capture based on your traffic source.

Between you and me, it’s my favourite module! The advice given is relevant and easy to implement thanks to well-broken-down case studies. The topics are interesting and allow you to add genuine extra value to your content to radically set yourself apart from the competition.

This module is made up of 10 videos. Here is my top 5 of the subjects I enjoyed the most, where the specific advice given was most useful to me:

• Golden rule and visual hierarchy.
• Writing effective calls to action.
• Choosing your site design: homepage.
• Essential epic resources.
• The specific bonus method.

Essential Epic Resources (EER) and the specific bonus method are two unique elements detailed in the course. The goal of these two elements is to offer real additional value to add to our content to more easily capture as many subscribers as possible. A must-see!

3 other essential elements are developed in this module to help you capture more subscribers:

• Creating effective pop-ups.
• The anatomy of a high-conversion sales page.
• A/B testing: Quantitative approaches to conversion optimisation.

6. Marketing Mania – The Trigger – Sales (2h of videos)

Here we are on the final straight of The Trigger! This last module aims to guide you towards the success of your first sales. In this module, Stan shows you the different paths you can take to set up a first revenue system worth €1,000 per month.

Before getting rich, the goal of a business is to establish a balance between the time invested and profitability. Being able to earn €1,000 per month is therefore proof that you can succeed with your business. To achieve this, Stan reveals in this final module the system he uses to maximise his sales during product launches: « the reverse launch« . You will have all the elements at your disposal to quickly increase your revenue during the launch of your products.

In essence, this module mainly addresses 4 key points that will be useful for your first sales:

• 4 ways to earn €1,000 per month with your website.
• Reverse launches (why, when and how?) / Audience & Services / Selling a product / Creating and automating a product / Launching your course as a pre-sale).
• Psychological blocks that prevent selling.
• 2 ways to create a product range.

For my part, I found this module necessary and effective. It allowed me to change my approach and vision of a successful sales launch. I realise that you have to prioritise building the audience well before the product goes live. I take away the lesson that one must at all costs avoid working in isolation so as not to forget who we are building something for. Study it without moderation!

« The Trigger »: the 6 bonuses

There you go! You now have a general overview of the 6 modules of The Trigger. But it doesn’t stop there! To conclude this course with genuine added value, a specific bonus has been added: a 12-week action plan bringing together 12 missions to complete in order to get the most out of The Trigger.

Furthermore, 5 other bonuses are available to round off this course effectively:

• Bonus 1: Additional case studies
• Bonus 2: How to take off on YouTube?
• Bonus 3: Creating a hit podcast
• Bonus 4: Writing highly clickable titles: my method in action
• Bonus 5: Designing an effective website

That’s it! You have all the elements at your disposal to form an overall opinion of « The Trigger » and its 6 modules for converting more visitors into buyers.

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