60-min debrief session included

Competitive SEO Audit

Understand why your competitors outrank you. 5 players analyzed, 80+ criteria compared, a prioritized action plan to surpass them.

5-Competitor Benchmark — Preview
5 vs 1
competitors analyzed vs your site
Traffic
Authority
Content
Backlinks
Gaps
650+ clients served
80 LinkedIn reviews
10-day delivery
60-min debrief included
Expert since 2011

Who runs your audit

 

Pascal — Competitive Intelligence Expert

Pascal — Competitive Intelligence Expert

Graduate of École des Mines de Nancy, Pascal transforms search data into actionable strategic insights. Over 15 years of experience in digital marketing and competitive intelligence.

What sets him apart: engineering rigor applied to competitive intelligence. Every recommendation is data-backed and prioritized.

Cardiff, UK École des Mines 15+ years experience

He partners with marketing leaders to understand their competitive position and define their digital strategy.

What this offer is — and what makes it unique

 

What it is

  • A complete X-ray of your top 5 competitors across 80+ SEO criteria
  • A gap map: where they lead, where you can overtake them
  • A prioritized action plan with the 10 highest-ROI moves
  • A 60-min debrief session to decide priorities together

Clear positioning

  • Complementary to the AI Commerce Scan (quick diagnosis of your site)
  • Exclusive focus on competition: traffic, authority, content, backlinks
  • Delivered in 10 business days with exhaustive benchmark
  • Action-oriented strategy with ROI estimate per recommendation

What each month of ignoring competition costs

Simulation for an e-commerce store at €500,000/year revenue

-15 to 25%
of traffic redirected to your competitors
-€75K to €125K
in uncaptured revenue over 12 months
€3,000
the cost of the competitive audit
Your competitors optimize their SEO continuously. Every month, rankings change hands — and every position gained by a competitor is a position lost for you.

Who this audit is for

 

E-commerce store owner who wants to understand why competitors rank higher
Company entering a new market or segment
Business leader looking for an objective benchmark of their digital position
Acquisition manager preparing an annual SEO strategy

What your competitive audit includes

6 concrete, documented, actionable deliverables

5-Competitor Comparison Table

80+ criteria compared: traffic, authority, keywords, structure, backlinks. Complete view of the competitive landscape.

Standalone value: €1,200

Backlink Analysis

Link profile for each competitor: Trust Flow, Citation Flow, most valuable link sources, shared link opportunities.

Standalone value: €800

Keyword Mapping

Winning keywords, positioning gaps, high-volume queries where your competitors capture traffic.

Standalone value: €800

Content Strategies

Publication volume and frequency, topics covered vs missing, depth of treatment, structured data usage.

Standalone value: €600

Gaps & Opportunities

Keywords where competitors rank poorly, superficially covered topics, neglected market segments.

Standalone value: €600

Prioritized Action Plan

10 high-ROI actions ranked by estimated impact, with effort level and expected return.

Standalone value: €500
Standalone value: €4,500
Your investment: €3,000 excl. VAT

Results guarantee

If the audit does not reveal at least 10 actionable levers to outperform your competitors, the service is fully refunded. Results guaranteed on 100% of audits delivered.

Pricing & timeline

 

Single package
Complete Competitive Audit
3,000 € excl. VAT
One-time payment
  • Analysis of 5 competitors across 80+ criteria
  • Detailed backlink profile per competitor
  • Keyword mapping and gap analysis
  • Content strategies identified
  • Action plan: 10 priorities with estimated ROI
  • Video debrief session (60 min)
  • Delivery within 10 business days
Book a discovery call — 45 min

4 steps, 10 days

From order to debrief: 4 steps in 10 business days

1

Competitor selection

You suggest a list, we complete it with the players dominating your target queries. Joint validation of the 5 competitors to analyze.

2

Data collection & analysis

Full crawl of each competitor. Ahrefs and Semrush data extraction. Link profile analysis, content strategy review, and positioning assessment.

3

Synthesis & action plan

Comparative report drafted. Key gaps identified. Top 10 highest-impact actions prioritized with ROI estimates.

4

Debrief session (60 min)

Results presented via video call. Priorities discussed. Action plan validated with your team.

What clients say

 

We engaged Stéphane and Hi-Commerce to support us on SEO challenges in a B2B environment, including content strategy implementation and a very thorough competitive analysis.
— Franck Giuliani
Chief Marketing Officer
Stéphane has been working with us for a while, on both consulting and content clusters: highly professional, attentive, and always proactive. He knows his industry inside out and adapts his strategy to the competitive context.
— Grégory Cassiau
Director & Founder — Les Conteurs

Frequently asked questions

 

How do you select the 5 competitors to analyze?
You suggest a list during the first call. We complete it with the sites that consistently appear in the top 3 for your target queries — they are sometimes different from what you perceive as direct competitors.
Does the audit include marketplace competitors?
If your market is heavily present on Amazon or other platforms, we integrate them in the SERP analysis. The audit focuses on organically ranked sites.
How long does the competitive analysis stay relevant?
The SEO landscape evolves — an analysis is accurate at the time it is produced. We recommend renewing it every 6 to 12 months, or after a major Google algorithm update.
Does the report include competitor traffic data?
Yes, through Ahrefs and Semrush estimates (estimated organic traffic, number of ranking keywords, traffic value). These are estimates — they provide reliable orders of magnitude for decision-making.
Can I target competitors in other countries?
Yes. If you have international ambitions, we can analyze the leaders in your sector on a target market (UK, Germany, US…) to identify winning strategies to adapt.
What do I do with the action plan once delivered?
The report includes 10 priority actions with ROI estimates. You can implement them in-house, hand them to your current agency, or mandate us to execute them — depending on your organization.

Discover what your competitors do better — and how to outperform them

First call = live analysis of 2 competitors of your choice. Free, with live benchmark.

Book a discovery call — 45 min
45 min · Free · Live competitive benchmark during the call
Next step

What comes next?

AI Growth Blueprint →

The competitive audit reveals the gaps. The AI Growth Blueprint transforms these insights into a complete strategy: 5-pillar audit, integrated GSC analysis, and a personalized 3-week action plan.

From €3,000 excl. VAT
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