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Google Discover Strategy — viral traffic without classic SEO

800M+ active users

Google Discover: viral organic traffic delivered straight to your prospects’ feed

Google proactively pushes your content to users matching your audience — before they even search. The most under-leveraged channel on the web, with 8-15% CTR.

Check my Discover eligibility — 45 min
Google Discover — Mobile Feed
8-15%
Avg. Discover CTR (vs 2-5% SEO)
Impressions
CTR
Engagement
Virality
Retention
650+ clients served
80 LinkedIn reviews
800M+ Discover users
Results guaranteed
Expert since 2011

What this offer is — and what makes it unique

 

What it is

  • A complete Discover strategy: technical audit, editorial strategy, and content production
  • A free acquisition channel: 8-15% CTR, delivered directly in the mobile feed
  • Articles produced and deployed in your CMS — branded 16:9 images included
  • A dedicated GSC Discover tracking: impressions, clicks, CTR per article, monthly adjustments

Clear positioning

  • Complementary to traditional SEO — Discover generates proactive traffic (before the query)
  • Production of 8 to 12 articles/month, each optimized for the Discover feed
  • Visible results from month 1 — viral spikes possible at any time
  • For a full SEO diagnostic → AI Commerce Scan

Who leads your Discover strategy

 

Stéphane Jambu — SEO & AI Engineer

Stéphane Jambu — SEO & AI Engineer

Engineering background. I manage 1,300+ semantic clusters deployed for 650+ e-commerce and B2B clients from Southeast Asia.

What sets me apart: I demonstrate. First call = live audit of your site.

650+ clients 1,300+ clusters 80 LinkedIn reviews Since 2011

Proprietary tools developed in-house through intense R&D since 2019.

Founder of La Forge SEO and Hi-Commerce — 10 years in e-commerce, 13 years in IT consulting in Paris.

What every month of delay costs

Simulation for a site with 100,000 visitors/month

-30 to 50%
of Discover traffic captured by your competitors
-50K to 200K
impressions/month lost in the mobile feed
€2,000
the cost of the Starter Pack
Google Discover favors sites that publish fresh, engaging content regularly. Every week of delay is the algorithm learning to recommend your competitors instead.

Who this offer is for

 

E-commerce with 6+ months of domain age and editorial content
Growth managers looking for a free, high-CTR acquisition channel
Media, blog, or B2B brand with trending topics in their industry
Founder looking to unlock viral organic traffic, complementary to SEO

What your Discover strategy includes

6 concrete, documented, actionable deliverables

Discover technical audit

Verification of all 8 prerequisites: max-image-preview:large, Core Web Vitals, sitemap, HTTPS. Compliance report before production begins.

Standalone value: €500

3-month editorial strategy

Publication calendar, editorial angles (trends, expert takes, case studies, counterintuitive hooks), optimal frequency.

Standalone value: €800

16:9 image templates

Consistent visual identity, reusable templates for every article. The image is the #1 click factor on Discover.

Standalone value: €400

8-12 articles/month production

800-1,500 word articles, Discover-optimized: compelling intro, clear structure, branded image. Deployed directly in your CMS.

Standalone value: €1,200/month

GSC Discover tracking

Dedicated Discover report: impressions, clicks, CTR per article. Analysis of resonating themes, monthly adjustments.

Standalone value: €300/month

Next-step recommendation

Performance review after 3 months, evolution recommendation: content scaling, angle diversification, SEO synergy.

Standalone value: €200
Standalone value: €3,400+
Your investment: from €2,000 excl. VAT

Results guaranteed

If after 3 months of production, your site generates zero impressions in the GSC Discover report, the following month of production is on us. Quality commitment on 100% of engagements delivered.

Choose your plan

 

Recommended
Strategy + Production + Tracking
€2,500 /month excl. VAT
3-month minimum commitment
  • Everything in the Starter Pack
  • 12 Discover-optimized articles/month
  • Branded 16:9 images
  • CMS deployment included
  • Monthly GSC Discover tracking
  • Continuous editorial adjustment
Book a call — 45 min
Starter Pack
€2,000 excl. VAT
One-time payment
  • Full Discover technical audit
  • 3-month editorial strategy
  • 16:9 image templates
  • 1st month production (8-12 articles)
  • CMS deployment
  • Delivered within 14 days
Book a call — 45 min
Monthly Production
€1,200 /month excl. VAT
After Starter Pack
  • 8-12 articles/month
  • Branded 16:9 images
  • CMS deployment
  • GSC Discover tracking
  • Monthly report
  • Angle adjustments
Book a call — 45 min

4 steps, 90 days

From audit to your first Discover impressions

1

Technical audit & compliance

Verification of all 8 Discover prerequisites: max-image-preview:large, Core Web Vitals, sitemap, HTTPS. Compliance report and fixes.

2

Editorial strategy

3-month calendar, angles tailored to your industry (trends, expert takes, case studies, counterintuitive hooks), branded 16:9 image templates.

3

Production & deployment

8-12 articles/month, 800-1,500 words, compelling intro, branded image. Deployed directly in your CMS. Consistent publishing cadence.

4

Discover impressions & optimization

Appearance in the GSC Discover report. Analysis of performing themes, angle adjustments, content scaling.

What clients say

 

“
Stéphane’s Google Discover work became another lead source. His latest deliverables are now my #1 lead source. A masterful blend of SEO positioning and lead generation.
— Samy CHAFEI, Head of Growth
“
Rigorous, organized, methodical, reliable. +18M organic visits and +28K B2B leads generated for our media. Flawless service quality from A to Z.
— Vincent Brossas, CEO @LEPTIDIGITAL
“
Factual result: +70% SEO traffic over 2 years of collaboration. Stéphane adapts perfectly to how we work.
— E-commerce Director, 200+ products
See all 80 reviews on LinkedIn →

Frequently asked questions

 

What exactly is Google Discover?
Google Discover is a content recommendation feed available on mobile in the Google app and on google.com. It suggests articles based on user interests — proactively, directly in the feed. Over 800 million users check their Discover feed daily.
How does Google decide which sites appear in Discover?
Google uses complex signals: content quality (E-E-A-T), user engagement (CTR, read time), freshness, relevance to user interests, and technical criteria (1200px image, max-image-preview:large). Selection is automatic.
What traffic volume can I expect?
Volume varies by industry and consistency. A single article can generate 500 or 50,000 clicks. Sites with a consistent Discover strategy see 20,000 to 500,000 impressions/month. Spikes come from trending topics.
Do Discover articles need to be breaking news?
Discover also shows evergreen content tailored to user interests. Recent articles have an edge for the first 72h. The effective strategy combines industry trends (immediate boost) and evergreen content (long-term traffic).
Discover vs traditional SEO — what’s the difference?
In traditional SEO, you optimize for a query. With Discover, Google proactively pushes your content to matching users. CTR is 8-15% (vs 2-5% for SEO). The two channels are complementary.
Is Discover traffic measurable?
Yes. Google Search Console has a dedicated “Discover” report, separate from the “Search” report. Impressions, clicks, and CTR per article are visible there. The report appears once you get meaningful impressions.
Can I combine Discover with traditional SEO?
Yes, and it’s recommended. Discover-optimized articles can also rank for long-tail queries. Discover content often generates natural backlinks, which boosts SEO.
What does the Discover service cost?
Starter Pack (audit + strategy + 1st month): €2,000 excl. VAT. Monthly production: from €1,200 excl. VAT/month. Full package with tracking: €2,500 excl. VAT/month. Custom quote after the discovery call.
Is my site eligible for Discover?
Most sites with 6+ months of domain age, solid E-E-A-T, and editorial content are eligible. The 45-min call verifies your eligibility live on your GSC and existing content.
Is the guarantee real?
Yes. If after 3 months of production, your site generates zero Discover impressions in GSC, the following month of production is on us. Quality commitment on 100% of engagements delivered.

Check if your site is Discover-eligible — 45 min

Live audit of your GSC and existing content. You walk away with an actionable Discover diagnostic.

Book my Discover audit — 45 min
45 min · Free · No commitment
Next step

What comes next?

AI Commerce Scan — Full e-commerce diagnostic →

Discover is a powerful acquisition channel. To optimize your entire e-commerce visibility (technical, content, structure, conversion, AI-readiness), the AI Commerce Scan identifies your 5 fastest wins in 48h.

From €2,000 excl. VAT
Book now
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