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Verified 2026 statistics on programmatic in France: 65% of Display, +19% revenue, CTV IVT 29% (EMEA record), Temu #1 advertiser, ANA transparency (43.9% working media), header bidding, cookieless, CNIL €139M fines. Tier-1 sources: SRI/UDECAM, Alliance Digitale, IAB Europe, ANA, Pixalate.
54 verified stats (61% France), 22 unique source URLs, CC BY 4.0 reuse — quote freely, just credit Hi-Commerce.
Verified tier-1 statistics on market — size, growth, projections, official France sources 2024-2026.
Caveat — Le marché de la publicité digitale en France enregistre une croissance de 14% sur l'année 2024, en hausse significative par rapport à 2023. MARCHÉ GLOBAL = 10 973 M€
Caveat — DISPLAY = 2 123 M€ (19% du marché)
Caveat — La pénétration du Programmatique au sein du display (hors OPS) se stabilise à près de 65%
Caveat — European digital advertising market grew by 16%, reaching €118.9 billion – the highest annual revenue recorded in constant currency terms
Caveat — Périmètre IAB Europe légèrement différent du périmètre SRI/UDECAM (10,97 Md€)
Caveat — Programmatic advertising will make up 91.3% of US digital display advertising in 2024, according to eMarketer's forecast
Caveat — US programmatic digital display ad spend will total $157.35 billion in 2024
Caveat — Digital advertising, which includes everything from programmatic to streaming inventory to digital OOH, accounted for 81.7% of ad spend in 2024
Caveat — Global advertising revenues will surpass $1 trillion for the first time in 2024, growing 9.5% to $1.04 trillion
Caveat — DISPLAY = 1 080 M€ (18% du marché) au S1 2025, croissance +12%
Caveat — Recettes Vidéo programmatique 2024 : 911 M€ (75% du Display vidéo hors plateformes), en croissance de +23% sur 2023
Takeaway — Citable verified data — see linked sources below.
Verified tier-1 statistics on growth — projections and trends, official France sources 2024-2026.
Caveat — Le marché de la publicité digitale en France enregistre une croissance de 14% sur l'année 2024
Caveat — Projection Oliver Wyman publiée en février 2025, à +13 % sur 2024
Caveat — Recettes Display hors OPS 2024 : +15% non programmatique, +19% programmatique ; total +17% à 1 989 M€
Caveat — Le programmatique suit la tendance marché avec une forte croissance (+23%) sur le Display vidéo
Caveat — In 2024, programmatic advertising reaccelerated and outperformed the wider digital ad market, up 18.4 percent year-on-year
Takeaway — Citable verified data — see linked sources below.
Verified tier-1 statistics on formats — video, stories, reels, posts, official France sources 2024-2026.
Caveat — Recettes Vidéo par mode d'achat : Programmatique 911 M€ (75%) en 2024 vs 739 M€ (76%) en 2023, croissance +23%
Caveat — Recettes Classique par mode d'achat : Programmatique 326 M€ (51%) en 2024 vs 309 M€ (50%) en 2023, croissance +6%
Caveat — DOOH programmatique, intégré pour la première fois au Baromètre, enregistre une forte croissance avec une progression des investissements de +23,5%
Caveat — DOOH : le nombre d'impressions achetées explose (+26,4%) tandis que le CPM affiche un léger recul (-2,3%)
Caveat — Display programmatique : -3,6% d'investissements en 2024
Caveat — Vidéo Instream programmatique : +8,5% d'investissements en 2024, avec un CPM quasi stable (-0,4%)
Caveat — Video led Display advertising with 24.5% growth, driven by Connected TV formats
Takeaway — Citable verified data — see linked sources below.
Verified tier-1 statistics on connected tv (ctv) — adoption, growth, official France sources 2024-2026.
Caveat — La CTV s'impose désormais comme le premier device au sein du Display vidéo, concentrant 49% des revenus vidéo au S1 2025 (vs 41% au S1 2023)
Caveat — Évolution des revenus Display vidéo par typologie de device : Connected TV +35% (TCAM S1 23-25)
Takeaway — Citable verified data — see linked sources below.
Verified tier-1 statistics on programmatic audio — podcasts, streaming, official France sources 2024-2026.
Caveat — L'Audio Digital poursuit sa dynamique de forte croissance (+22%), tirée par les plateformes
Caveat — Audio programmatique : +29% d'investissements en 2024 ; le CPM baisse légèrement (-3,2%)
Caveat — Recettes Audio 124,7 M€ en 2024 dont Programmatique 76,9 M€ (62%) et non Programmatique 47,8 M€, croissance globale +26%
Takeaway — Citable verified data — see linked sources below.
Verified tier-1 statistics on cpm — fr averages by programmatic format, official France sources 2024-2026.
Caveat — Display : le CPM continue de baisser fortement (-9,4%) en 2024, prolongeant une tendance baissière depuis 2021
Takeaway — Citable verified data — see linked sources below.
Verified tier-1 statistics on private marketplaces (pmp) vs open auction, official France sources 2024-2026.
Caveat — Le Programmatic Guaranteed s'effondre de -26% sur le second semestre, poussant les annonceurs vers l'Open Auction
Caveat — Open Auction fait son retour et prend 1,5 point de part de voix supplémentaire en 2024
Caveat — Les Curated Marketplaces (deals multi-éditeurs) progressent de +23% en 2024
Takeaway — Citable verified data — see linked sources below.
Verified tier-1 statistics on transparency — ana study, working media, official France sources 2024-2026.
Caveat — For every $1,000 entering a DSP, 43.9 percent now reaches consumers, an improvement of 7.9 percentage points over prior figures
Caveat — Fourchette ANA : 35 à 60 % de la dépense des annonceurs absorbée par la chaîne ad tech
Caveat — 31% of advertisers prioritise brand safety and media quality as key barriers to investment in programmatic
Takeaway — Citable verified data — see linked sources below.
Verified tier-1 statistics on made for advertising (mfa) — low-quality sites, official France sources 2024-2026.
Caveat — Participating marketers reduced their MFA spend from 15 percent in 2023 to 6.2 percent, with the median dropping from 10 percent to 1.1 percent
Caveat — Données ANA / Jounce Media : volume d'enchères, pas dépense pondérée
Takeaway — Citable verified data — see linked sources below.
Verified tier-1 statistics on ad fraud — ivt, givt, sivt, official France sources 2024-2026.
Caveat — France Most At Risk to Ad Fraud on CTV (29%) – taux IVT CTV France Q4 2024
Caveat — France Q4 2024 : taux IVT applications mobiles = 16%
Caveat — France Q4 2024 : taux IVT Web (desktop + mobile) = 11%
Caveat — AI Crawlers and Scrapers Are Contributing to an 86% Increase in General Invalid Traffic en H2 2024
Caveat — Estimation Pixalate sur les dépenses programmatiques mondiales perdues à cause de l'IVT et de la fraude au Q3 2024
Takeaway — Citable verified data — see linked sources below.
Verified tier-1 statistics on viewability — oms standards, fr performance, official France sources 2024-2026.
Caveat — Viewability has reached record heights, with overall rates at 76.1%, according to IAS's 19th edition Media Quality Report
Takeaway — Citable verified data — see linked sources below.
Verified tier-1 statistics on regulations — gdpr, cnil, transparency, official France sources 2024-2026.
Caveat — CNIL reported 87 sanctions in 2024, with total fines of €55.2m, supported by a simplified procedure that increased the number of decisions
Caveat — 87 sanctions in 2024 for total fines of €55.2m
Caveat — Between December 2022 and December 2024, the CNIL issued combined fines of over €139 million for breaches of Article 82 of the French Data Protection Act (cookies / ePrivacy)
Takeaway — Citable verified data — see linked sources below.
Verified tier-1 statistics on header bidding — europe adoption, official France sources 2024-2026.
Caveat — Étude de marché privée, basée sur une estimation à 437 M$ pour l'Europe en 2024
Takeaway — Citable verified data — see linked sources below.
Use this dataset in your articles, reports or pitch decks. Mandatory mention: Hi-Commerce, https://www.hi-commerce.fr/stats-programmatic-france-2026-en/ · CC BY 4.0 license.
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