One client. WordPress site. 400 pages indexées dans Google.

Except that Search Console shows 1200.

Where do the extra 800 come from? Duplicate URLs automatically created by WordPress:

- /category/product/ AND /product/
- /tag/keyword/ AND /article-on-keyword/
- /?amp=1 versions mobiles
- /page/2/ /page/3/ pagination

Same content. Different URLs. Google les indexe tous. Pénalité de contenu dupliqué à l'horizon.

The solution:

1. Canonical sur chaque page pointant vers l'URL maître
2. Noindex sur les pages de tag sans contenu unique
3. Désactiver les URLs inutiles dans les paramètres de WordPress
4. Rediriger les variations vers l'URL canonique

For this client: we cleaned up in 2 weeks. Indexed pages dropped from 1200 to 380. Traffic: +22% in 2 months.

Fewer indexed pages. More traffic. Because the SEO juice is no longer diluted in the noise.

WordPress est votre ami. Mais il doit être configuré.

Does your site have duplicate URLs without canonical?

Stéphane Jambu
E-commerce Consultant · Visibility/SEO · AI Process
650+ clients · 80 LinkedIn recommendations

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