"iPhone cases": 26,000 allintitle results.
"Leather iPhone cases": 2,000 allintitle results.

Same niche. 13 times less competition.

And nobody looks at this.

The allintitle: command in Google shows you how many pages have exactly your keyword in their title.

Not how many pages vaguely talk about the topic.
How many pages are directly targeting you.

That's the real competition.

Concrete example: a client in pet cremation services.

"Dog crematorium": Semrush volume = 590/month.
Allintitle: 47 results.

47.

On a keyword with real search volume, only 47 pages target it in their title.

We created an optimized page.
Position 3 in 5 weeks.
Without a single link.

Meanwhile, his competitors were fighting over "pet cremation" with 3,800 allintitle results.

The goldmine was right next door. All it took was typing 12 characters into Google.

My process:
1. List of 50 candidate keywords
2. Allintitle on each
3. Volume / allintitle ratio
4. Target the ones with the best ratio

Keywords with decent volume and low allintitle are pure gold.

No need for a $200/month tool.
Just Google and 20 minutes.

Have you ever tried allintitle on your keywords?

Stéphane Jambu
E-commerce Consultant · Visibility/SEO · AI Process
650+ clients · 80 LinkedIn recommendations

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